HOW TO REACH CHINESE CONSUMERS

How to Communicate Smarter with Market Research and Business Intelligence Tools

Get to know Chinese demographics, buyers and industries in order to better understand China’s market research. Let’s look at what exactly market research can tell us. It carefully and systematically analyzes markets, means of distribution, efficacy of advertising, consumer behaviour, high demand products and more through a combination of scientific methodology and social science theories. Market research uses all of this information to help investors and traders achieve maximum profits.

Chinese Consumers and Market Research in China

A lifestyle report of Chinese consumers shows current and accurately detailed behaviours of buyers, including spending habits. Be sure to cover niche areas such as buyer expenditure, savings, disposable household revenue and credits. The more detail you are able to obtain, the better. Information like what the market is eating, drinking, where they shop most often, what the trend in fashion is and where down time is spent can help to ensure maximum return on an investment. The fast growing population, largely China’s middle class with an increased disposable income, is spurring foreign investors and companies to invest in the country. Including a consumer segmentation in your market analysis further breaks down the demographics into specific age ranges and points out things that govern consumers’ choice of purchases.

Chinese consumersCreate a survey, a buyer lifestyle questionnaire, to conduct market research. This will be instrumental in quickly grasping the patterns of consumer spending. It will also unveil what decisions consumers are making when buying household goods, and why certain products are in such high demands in the Chinese market.

China’s economic future is being shaped and reshaped by its ever-changing population and demographics. The bullet train of demographics is quickly approaching a higher caliber of living and luxury, and when combined with the latest technologies, telecommunication, and even robotics the next stop is yet to come.  Get to know the population trends, like the growth rate, both current and future, the sex distribution, the population’s diversity and aging trends and other long and short-term demographic information and trends to get the best analytics. Understand where the market is going by pinpointing both current and potential consumers according to age, sex, and other identifying factors. The survey is one of the tools that help foreign investors and companies to comprehend China’s market situation and its consumer lifestyle.

China has long been at the helm of production, producing electronics, chemical fertilizers, coal, steel, cement and automobiles; and rapidly developing are the thermal power and hydropower industries. Investors are looking to this region because of electricity is increasingly in demand with all of today’s technology and electronics. Not to mention that the country is the only one to offer large-scale production at the lowest price points. Electronics and telecommunications have been bringing in good returns in the past several years, partly because larger percentages of the gadgets that are manufactured in the country are being exported to other countries.

Looking beyond food, drink and technology, China’s automobile industry is proving to be very profitable for investors. The middle class culture is reaching for a higher standard of living and is purchasing more luxury cars than previously. This implies that investing in the automobile industry will yield favorable profits. Consider doing a comprehensive competitor analysis to discover other profitable Chinese industries to invest in that will yield maximum returns.